Once you log into your fundraising dashboard (from the top of our website) you’ll be able to personalize your fundraising page, which includes setting your fundraising goal. Set your goal higher than the required minimum to something that is a stretch, but feels doable. Once you get close to your goal raise it so people continue to contribute. You want to avoid prospective donors deciding not to donate because you have already reached your goal. Remember, the sky is the limit in terms of how much money you can raise for the Climate Ride cause!
Now that you’ve set your goal, take a few moments to think about why you are participating in Climate Ride and develop your “ask.” The fundraising “ask” is the most vital part of your fundraising strategy. It forms the foundation for every conversation you’ll have about why you’re taking part in a Climate Ride event. It’s critical to take some time to reflect on these questions:
- What’s inspiring you? What is your motivation?
- Which beneficiary did you select? Why?
- What specific action you’d like the viewer to make?
The answers to these questions are a key component of your ask. When you’re reaching out to potential donors, you’ll want to be able to concisely explain your motivation and why you’re raising funds for this cause. Having a well thought out and confident response will show your donors how important this is to you and will motivate them to support you.
Once you have developed your story, write it out on your fundraising page. The most compelling fundraising pages include a personal story about why you are participating and fundraising, and include a good photo of yourself.