Rich City Rides is a counterculture organization that uses bikes to transform the norm and implement the change we need to create healthy, equitable, reciprocal relationships with our environment. We hope to counterbalance non-human infrastructure with human infrastructure by encouraging people to utilize the most significant asset in any city: the street.
In a time when people living in marginalized communities are most at risk for poor health, lack of activity, lack of opportunity, poor nutrition and subject to living in areas with the highest levels of pollution, Rich City Rides uses bicycles to create possibilities for the most vulnerable members of the cycling community to improve health, economic stability, and individual and collective capacity.