An Exercise in Extreme Fundraising Pays Off.
A late night epiphany caused Team Mightybytes rider Joy Burke to enlist for her second Climate Ride of 2011, no small challenge considering said epiphany occurred mere weeks before the California ride. “I can do this,” she told her teammates with confidence and set forth raising Climate Ride’s requisite $2,400.00 fundraising minimum. Two weeks later to the day she hit the $3,000.00 mark.
Joy’s Approach
For California, Joy took a different fundraising approach from past efforts (she also rode the NY-DC Climate Ride in May). She put her design skills to work and created a screen printed poster that she offered to anyone who donated at least $50.00.
The completed top half of the poster features illustrations drawn from her experience on the New York to Washington, DC Climate Ride. Upon her return from the California ride, she will complete the bottom half and send it off to donors.
Joy participated in the Climate Ride NYC to DC 2010 ride (where she raised $2,600.00) and had such a great experience on her first ride that she decided to ride again. She says, “If you ask me, we should all be doing what we can while we’re able to. I’m biking the Climate Ride California because I believe in the power we can have to impact the world when we all come together….We can do this!”