Helpful Materials for Creating Outreach Content

See below for outreach ideas, how to register your beneficiary team and more. 

These resources are available to help you promote your beneficiary status on Climate Ride. Remember, as a beneficiary you are listed on every Climate Ride event (except Glacier Ride and Special Funders Trips), so you should always promote all events in your outreach. Your supporters can come to our website and choose the event that they would like to participate in to support you.

For a refresher on the grant-making equation or other program-related questions, please review

2018 Beneficiary FAQ


If you have any questions or don’t see what you’re looking for, please e-mail Caeli.

Make it Visual

Flyers & Postcards

Print them, hand them out, put them in mailboxes or on your colleagues’ desks, leave them at a coffee shop, at your gym, at your local bike shop, wherever you think interested participants might be looking!

It’s easy to order postcards online – we like Vista Print because they have a 100% recycled paper option.


2018 Events Flyer
Download 2018 Events Flyer

Climate Ride Chainring - Black
Download Chainring Logo

Climate Ride Chainring - Transparent
Download ClimateRide_chainring_transparent
Professional Photos
Download a folder of professional Climate Ride photos. You will need to 'unzip' the folder after downloading.
Download Climate Ride NYC-DC and CA Photos Logos


Social Media 

Squares & Gifs & Banners, Oh my!

Post them, share them, text them to friends, leave them on the Facebook walls of your favorite coffee shop, your gym, your local bike shop, wherever you think interested participants might be clicking!


Get the Word Out
A graphic to download and post on social media.

Download Lets Ride Graphic

Sample Ads for E-newsletters, Websites, Facebook, Brochures

Want something custom? See below for some samples of ads we’ve created for our beneficiaries. We’d be happy to create a custom ad for your organization!


Shareable Graphic
Top 10 Reasons to Do a Climate Ride Event" poster
Download Ten Reasons to do an event 8.5x11

Join Us, Tomorrow Starts Today
Blue Ad (400x160)
Download Join Us, Tomorrow Starts Today

Rider Image, Tomorrow Starts Today
Color Ad (400x160)
Download Tomorrow Starts Today

Ride for a Reason
Green Ad (400x160)
Download Ride for a Reason

Climate Hike
Banner (680x200)
Download Climate Hike Banner
Transportation Alternatives print Ad
Full page print ad
Download Transportation Alternatives ad
League of American Bicyclists print ad
Full page print ad
Download League of American Bicyclists print ad
Two Color Ad
For Print or Web
Download Two Color Square Ad

Quarter Page Print Ad
Download Quarter Page Print Ad

Dedicated e-newsletter to members to join a team
Download AGU Member Email_Will you ride for the planet - and AGU

Facebook post about a specific event
Download NPCA FB Post

Local media stories
Download KTB_local_media_coverage

Personal E-mail from the Executive Director
Download SVBC_letter_from_ED

Outreach Content and Text

We’ve created templates to help you get the word out and to encourage your supporters to register in support of your organization.

You’ll find sample blog posts, e-newsletter blurbs, facebook and twitter posts, calendar listings and letters from your Executive Director. You’re welcome to use this text word for word if you’d like!

If you decide to organize training rides, group fundraisers, form a team or host an informational session (details below), you’ll have fresh and fun content to reach out to your audience with.

Be sure to send us links or screenshots of what you’re posting. We’d love to see how you’re spreading the word!



Template Text
Use this sample content to help promote your organization as a beneficiary.
2018 Event Fact Sheet
Here's a quick rundown of our event information and brief descriptions, which will help as you develop your content.
Download 2018 Event Fact Sheet

Host an Informational Meeting

A fun way to introduce your supporters or colleagues to Climate Ride is to host a ‘meet and greet’ event. After work happy hours or coffee meetings on the weekend are good venues for an informational event. In the office place, you could host a brown bag lunch where colleagues bring their lunch to a meeting to learn about Climate Ride.

We’ll send you the Climate Ride photo slideshow so you can give your attendees a visual for what our events are like. It’s nice to run this in the background during the meeting. We can also provide a special promo code for you to give to people who show up. This is a great incentive to share when you’re marketing the event!

Depending on when you’d like to schedule the event for, we may be able to send a Climate Ride staff or board member to help host the meeting and answer specific event-related questions. If we cannot make it in person, we may be able to have a staff member Skype into your meet and greet to talk with your group.

Once you have the info session organized, be sure to get the word out! Share the details in a calendar listing, social media post or through your e-newsletters.


Form A Team

Teams: Why and How

Organizations that set up a team for a Climate Ride event can reap numerous benefits. Teams are a great way to build a new community of participants, grow your presence during an event, boost fundraising, and deepen your current supporters’ commitment to your mission. Plus, it’s tons of fun! Beneficiaries could offer their team members training support, group fundraising opportunities, custom team jerseys, branded schwag or memberships to the organization.

Some organizations have discovered that setting up a team and requiring team members to select their organization as the sole beneficiary can substantially boost their grant amount. For example:

  • Team Los Angeles County Bicycle Coalition set up a team of 20 members who had selected just LACBC as their beneficiary. Their grant could be more than $72,000!
  • Team Vote Solar organized teams on two events with 10 participants in total. This could lead to over $34,000 for the organization!
  • Team University of Washington School of Public Health rallied 5 riders to join their team and ride on behalf of the school. Nearly $20,000 could be granted to them!

Please note: It is not required that you set up a team. Your organization can only set up a team if you have a designated participant who will captain the team. Be sure to review the Beneficiary FAQ and the Climate Ride FAQ if you need a refresher on how teams work.

Learn How
Register your organization's team on a Climate Ride event
Download Team Registration Guide