See our resources below for outreach ideas, how to register your beneficiary team, and more. 

These resources are available to help you promote your beneficiary status on Climate Ride. Remember, as a beneficiary you are listed on every Climate Ride event (except Glacier Ride and Special Funders Events), so you should always promote all events in your outreach. Your supporters can come to our website and choose the event that they would like to participate in to support you.

For a refresher on the grant-making equation or other program-related questions, please review:

Beneficiary FAQ

If you have any questions or don’t see what you’re looking for, please e-mail Caeli or Mackenzie.

Helpful Materials for Creating Outreach Content

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Outreach Content and Text

We’ve created lots of materials to help you get the word out and to encourage your supporters to register in support of your organization.

Below, you’ll find sample language, images, logos, and photos you are welcome to customize. You’re welcome to use this text word for word if you’d like! Outreach takes a variety of forms and your organization knows what makes the most sense for you – maybe it’s an email from a team member, maybe it’s an instagram campaign. We hope these resources will help you whatever you choose.

If you decide to organize training rides, group fundraisers, form a team or host an informational session (details below), you’ll have fresh and fun content to reach out to your audience with.

Want an example?

Have an example? We would love to see what you’re posting and share the link here so others can get fresh ideas. Email [email protected] – we love to see how you’re spreading the word!

And if there’s something you wish was here, please reach out and we will do our best to make it.

Make it Visual

Climate Ride Outreach Kit

Kit template on Canva. Feel free to modify this as needed.

Logos

Click on the image and then right-click to download it.

Photos – Make Your Own Promos!

Have a hankering to make your own materials? Feel free to use these high-res photos from our events! They may take a second to load, but they are worth it! Just click on the image and then right-click to download it.

Recruiting – Host an Informational Meeting

A fun way to introduce your supporters or colleagues to Climate Ride is to host a ‘meet and greet’ event. After work happy hours or coffee meetings on the weekend are good venues for an informational event. In the office place, you could host a brown bag lunch where colleagues bring their lunch to a meeting to learn about Climate Ride. Or make it a ride and just chat as you go!

You can use this slide show to help answer common questions and give new folks an idea of what to expect. It’s also a great idea to share the images above so you can give your attendees a visual for what our events are like. We can also provide a special promo code for you to give to people who show up. This is a great incentive to share when you’re marketing the event!

Climate Ride Overview

If you’re hosting a video call, we may be able to send a Climate Ride staff or board member to help answer specific event-related questions. And of course, if you are nearby, we might be able to show up in person.

Once you have the info session organized, be sure to get the word out! Share the details in a calendar listing, social media post, or through your e-newsletters.

 

Form a Team

Teams: Why and How

Organizations that set up a team for a Climate Ride event can reap numerous benefits. Teams are a great way to build a new community of participants, grow your presence during an event, boost fundraising, and deepen your current supporters’ commitment to your mission. Plus, it’s tons of fun! Beneficiaries can offer their team members training support, group fundraising opportunities, custom team jerseys, branded schwag or memberships to the organization.

Some organizations have discovered that setting up a team and requiring team members to select their organization as the sole beneficiary can substantially boost their grant amount. For example:

  • Team Los Angeles County Bicycle Coalition set up a team of 20 members who had selected just LACBC as their beneficiary in 2018. Their grant was more than $88,000!
  • Team Vote Solar organized teams on two events with 10 participants in total who raised $34,000 for the organization in 2015!
  • In 2019, TransForm’s team rallied together to raise over $25,000 for their grant!

Please note: It is not required that you set up a team. Your organization can only set up a team if you have a designated participant who will captain the team. Be sure to review the Beneficiary FAQ and the Climate Ride FAQ if you need a refresher on how teams work.

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Captain's Packet
Use this guide to organize and run your team
Download Climate Ride Captain's Packet
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Learn How
Register your organization's team on a Climate Ride event!
Download Team Registration Guide