Beneficiary Resources
Partnership resources for understanding the beneficiary partnership, outreach, and recruitment
These resources are available to help you understand and promote your beneficiary status. Beneficiary partners are listed on every Climate Ride event (except Glacier Ride and Special Funders Events), so you should always promote all events in your outreach. Your supporters can come to our website and choose the event that they would like to participate in to support you. For those organizations who are not on the beneficiary partner list, your supporters will just need to select Reserved for Special Circumstances (RFSC) when they register.
If you have any questions or don’t see what you’re looking for, please e-mail Caeli or Mackenzie ([email protected]).
New to Climate Ride? Need a refresher? We recommend reading through our Overview to make sure you’re familiar with what we do. If you prefer an audio version, we challenged Google’s AI to create an explainer for this program. It’s pretty good, but be sure to double check our Overview for specific details.
Below, you’ll find sample language, images, logos, and photos that you are welcome to customize. You’re welcome to use any of the text below word for word if you’d like! Outreach takes a variety of forms and your organization knows what makes the most sense for you – maybe it’s an email from a team member, maybe it’s an Instagram campaign (@Climate_Ride). We hope these resources will help you with whatever you choose.
If you decide to organize training rides, group fundraisers, form a team or host an informational session (details below), you’ll have fresh and fun content to reach out to your audience with.
And if there’s something you wish was here, please reach out and we will do our best to make it.
Beneficiary Overview
For a refresher on how we calculate grants or other program-related questions, please review this document. It’s a good idea to revisit it once a year, as we update it regularly. It serves as the primary source outlining Climate Ride’s Beneficiary Programs.
Outreach
Want an example email highlighting how other organizations have gotten the word out? Check out the list below!
Have your own example you’d be willing to share? Email [email protected] – we love to see how you’re spreading the word and share the link here so others can get fresh ideas!
Beneficiary Email Examples:
- Rainforest Alliance messaged their annual fund donors with this creative call to get out, excercise, and fundraise.
- Vida Verde put this excellent call out to their supporters to join our Green Fondo!
- Check out this energizing team invite and fundraising email from Angie at Save Our Sharks for Wine Country Ride!
- This email from EcoLogic is a great example of how to recruit supporters to your beneficiary Team.
Climate Ride Outreach Kit:
Love Canva? We’ve compiled a customizable kit which you can use to quickly create your own designs there. Here is the template on Canva. Feel free to modify as needed.
Social Media:
Blog posts:
Bring your crew
Take your connections to the next level and gather your friends, family, and colleagues to experience Climate Ride together!
The more the merrier. Each person that joins the event expands your reach and impact that much further.
We also have brochures: Here is our one pager as a Canva template which you can feel free to edit if you’d like. And here is our TriFold.
Trifolds
One pagers
Beneficiary teams
Organizations that set up a team for a Climate Ride event can reap numerous benefits. Teams are a great way to build a new community of supporters, grow your presence during an event, boost fundraising, and deepen your commitment to our planet.
Beneficiaries Partners can offer their team members training support, group fundraising opportunities, custom team jerseys, branded swag, or memberships to the organization.
Some organizations have discovered that setting up a team and requiring team members to select their organization as the sole beneficiary can substantially boost their grant amount. For example:
- Team PODER/BicisdelPueblo created a team of four on their first Climate Ride, Green Fondo California 2022. Together, they raised over $21,000!
- Team BikeLA set up a team of 20 members who had selected just BikeLA as their beneficiary in 2018. Their grant was more than $88,000!
- On Green Fondo Chautauqua, Team Watershed rallied seven new Climate Riders to raise nearly $80,000 on their first event!
- In 2019, TransForm’s team rallied together to raise over $25,000 for their grant!
Host an informational meeting
Host an info session and get the word out!
A fun way to introduce your supporters or colleagues to Climate Ride is to host a ‘meet and greet’ event. After work happy hours or coffee meetings on the weekend are good venues for an informational event. Or host a video call! In the office place, you could host a brown bag lunch where colleagues bring their lunch to a meeting to learn about Climate Ride. Or make it a ride and just chat as you go!
We can also provide a special discount code for you to give to people who show up. This is a great incentive to share when you’re marketing the event!
If you’re hosting a video call, we may be able to send a Climate Ride staff or board member to help answer specific event-related questions. And of course, if you are nearby, we might be able to show up in person.
Once you have the info session organized, be sure to get the word out! Share the details in a calendar listing, social media post, or through your e-newsletters.
Recruitment
Want help recruiting a team or making a presentation about Climate Ride to your coworkers/network? Look no further — our recruitment page has everything you’ll need!
Please note: It is not required that you set up a team. Your organization can only set up a team if you have a designated participant who will captain the team. Be sure to review the Beneficiary Overview and the Climate Ride FAQ if you need a refresher on how teams work.
Community Leader Awards
Thanks to the support of Climate Riders and our donors, we have non-fundraising spots available to recognize members of your community. We prioritize individuals who identify as Black, Indigenous and/or People of Color, low-income, young women, and LGBTQ+ for these awards. Climate Ride Beneficiary Partners can recommend Community Leaders. If you think a member of your community would be a good candidate for a Community Leader Award, please e-mail Caeli or Mackenzie, or invite them to apply via the form below.
Make It Visual
We’ve created lots of materials to help you get the word out and to encourage your supporters to register in support of your organization. Here we have logos, high-res photos, images for print, social media and more!
