Deb’s a nonprofit fundraiser, and treated raising money for the Climate Ride as a miniature fundraising campaign.
Here’s how she raised $2,930.00 in support of the beneficiary organizations and especially for her beloved San Francisco Bicycle Coalition.
- She identified her ‘major donors’, talked with or emailed them individually to let them know why she was excited to raise money for the Climate Ride.
- She then asked each one for a specific gift (either $250 or $500).
- After she had secured those handful of gifts, she ent personalized individual email solicitations to each person I identified who had somewhat of a capacity to support me, had an interest in the main issues and had a connection to me.
- Again, I asked each person for a specific amount (in the range of $50 - $100). Everyone I asked gave (I had to nudge a few donors).
Deb says, “In total, I have 29 donors. I look forward to writing each one a personal thank you card when I'm done with the ride.”
Rider Profile: Deb Janes
Beneficiary Profile: 1% for the Planet